Bel FurnitureBel Furniture

A furniture showroom is a big building set back behind a big parking lot, and the signage has to work at that scale. Illuminated channel letters run across the facade, sized to hold up across the full width of the elevation rather than sitting lost above the doors.

We have this one photographed in both states, which is the honest way to judge a sign. In daylight the painted returns and face color carry the brand; after dark the letters read red and blue against the building.

A freestanding monument sign at the street entrance handles the other half of the job, catching traffic at the driveway rather than at the storefront.